Consumer generated media (CGM) volume and awareness grew as a result of the web 2.0 movement. The CGM movement has provided companies the ability to understand and study consumer sentiment and opinions by monitoring online conversations that are taking place daily on online forums, blogs and social networks. The ability to understand the “what” and “why” behind consumer sentiment via consumer generated media is one of the major contributions of the web 2.0 period.
Today I encountered an interesting new website that takes the CGM concept and flips it back to the user community. What I mean by “flip” is that the website Polls Boutique (www.pollsb.com) allows the user not only to participate in onli1ne opinion expression via online poll participation, but in addition allows the user to create their own online poll and disperse it among the online community. Polls Boutique flips the poll experience by empowering users to create their own online polls and receive feedback (i.e preferences and opinion) from their online community peers.
Polls Boutique’s user interface is clean and easy to use. In a few minutes I was able to register and create an online poll.
The cool thing about this site is that anyone can create within minutes their own online poll and post it on their website, blog, or forum. The ability to embed these online polls in a short and easy process will definitely make Polls Boutique a favorite among CGM contributors (especially bloggers) around the web.
Posted by Martin 
Online Observer 